Tuesday, August 29, 2006

Of mindset and frame-of-reference.

Beloit College in Beloit, Wisconsin, puts out a "Mindset List" every year. The Mindset List is a way to give the faculty some perspective on the frame-of-reference of incoming students. Each year's list is designated by its class's year of undergraduate graduation, assuming four years of college, e.g., Class of 2007 are the current undergraduate seniors who will graduate next year.

If you're writing anything directed toward or referencing the younger generation, or you deal with them in any way, you should check out these lists. They're a mindfuck. Things like, "Stores have always had scanners at the checkout," or, "Directory assistance has never been free."

Be prepared to feel old.


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